NEO · 2020
A brave new world of smart economy
We worked with NEO and R/GA to launch a new Neo visual system that tells the Neo story of building the next-gen Internet infrastructure for the smart economy.
Neo
Neo is an open-source decentralized blockchain decentralized application platform.
This rebranding incorporates new visual system, websites, and social media to reflects the youthfulness of the Neo brand and the sense of technology of the times.
Logo redesign
Starting from Neo's logo, the door-shaped logo symbolizes Neo's commitment to becoming the gateway to the smart economy.
Website redesign
The official website redesign is based on the existing stractural framework of developers, ecology, and wallets. Visually, white and new green are primarily used to highlight NEO’s sense of technology and modernity. We also designed a series of new icons to show the diversity and diversification of Neo ecology and technology.
Campaign and social media
We also revisited NEO’s brand positioning and aligned on three pillars moving forward:
• An open network for developers for the smart economy
• An open network for the smart economy that serves enterprise-level applications
• Community-driven open network for smart economy
